Coca-Cola, McDonald’s… Gemini adds five new tokenized stocks to its platform
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Ever wished you could trade your favourite blue-chip stocks around the clock? Gemini’s latest rollout brings some familiar names to its tokenized trading suite.
Five household names now tokenizeable
Late June saw Gemini, the crypto exchange founded by the Winklevoss twins, introduce its tokenized stock offering with Strategy’s MSTR ticker available 24/7. This week, they’ve expanded the roster with five iconic companies: Nike (NKE), Coca-Cola (KO), McDonald’s (MCD), Starbucks (SBUX) and Yum! Brands (YUM). As a long-time shareholder of PepsiCo, I never thought I’d be swapping shares of Coca-Cola as easily as sending a text—but now that option’s on the table.
How tokenized stocks work
These aren’t direct share purchases but synthetic contracts known as dShares, issued by token provider Dinari. Each dShare mirrors the performance of its underlying stock via a performance swap, meaning you capture price moves and dividends without handling the traditional brokerage steps. For European investors, it’s an enticing way to gain exposure to U.S. markets without worrying about trading hours or complex custody arrangements.
A growing market of tokenized equities
With over 30 names already on Gemini—from Adobe to Delta Air Lines—the platform is fast becoming a 24/7 marketplace for blue-chip exposure. Early adopters praise the liquidity and simplicity: I recently traded a tokenized Uber share at midnight, something that would have been impossible on a standard exchange. While this innovation carries its own risks, including counterparty exposure to the swap provider, it represents a compelling bridge between traditional equities and decentralized finance.
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