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At 31, Caroline Jurado has carved out a space in the male-dominated world of cryptocurrency. Once a complete outsider, she’s now one of the most influential female voices in the sector, sharing her insights with over 28,000 subscribers to her newsletter Les cryptos de Caro and nearly 100,000 followers on TikTok. Her message is clear: crypto isn’t just for tech bros — anyone can get started, even with a modest $50 investment.
Learn the basics before you buy
Caroline’s first rule is simple: never invest in something you don’t understand. That means getting comfortable with three key concepts — blockchain, cryptocurrency, and NFTs.
The blockchain, she explains, is like a public, tamper-proof ledger where all transactions are recorded and validated by a decentralised network. Cryptocurrencies are purely digital assets stored on this ledger, not issued by any government or central bank. Well-known examples include Bitcoin and Ethereum — the latter running on its own blockchain powered by a currency called Ether.
NFTs (non-fungible tokens) are also blockchain-based but represent ownership of unique digital items, from artwork to in-game assets. While NFTs can be exciting, Caroline advises newcomers to start with cryptocurrencies first, as the NFT market is still volatile and prone to scams.
Understand your risk profile
Before putting money into crypto, Caroline urges investors to figure out their risk tolerance. Are you cautious, or willing to ride out wild price swings?
She started by buying Bitcoin and Ether, testing her own reactions when the market moved — would she cash out after a 30% gain, or hold on? Her personal approach is long-term, with a horizon of 4 to 10 years, but she knows that’s not for everyone. “Some investors can’t handle losing 80% of their capital,” she says. “You need to know your comfort zone.”
Start small — even $50 is enough
For beginners, Caroline recommends starting small — $50 if that’s what you can spare, or more if your budget allows. The point is to learn the mechanics before committing larger amounts.
Importantly, she stresses keeping an emergency cash reserve before investing anything. “The question isn’t how much you should invest, but how much you can afford to lock away without affecting your ability to live if something happens,” she explains.
Immerse yourself in the crypto world
One of Caroline’s biggest tips is to immerse yourself in the space. Read about blockchain, follow market news, and talk to friends who invest. Part of her mission with her newsletter is to strip away the jargon and make the crypto world 100% understandable for beginners.
“The fear comes from not understanding,” she says. “Once you push past that mental barrier, you can start making confident decisions.”
Tools to get started
Getting set up is easier than most people think. Caroline suggests:
- Using a reliable online bank or exchange app to buy your first crypto.
- Setting up a wallet — a secure digital storage for your coins, recorded on the blockchain.
- Starting with established cryptocurrencies like Bitcoin and Ethereum before diversifying.
From there, you can build knowledge and gradually expand your portfolio.
For Caroline Jurado, crypto is not just an investment opportunity — it’s “the next revolution.” And the best way to be part of it is to stop hesitating and start small. As she puts it: “You can’t sit out the future just because you’re afraid. You have to go for it.”
